Despite success with Gen Z, SKIMS were looking for a partner to help create their first ever brand campaign on a national scale and tell their story to a wider audience. An inherently social brand that creates all of their content in-house, this would be the first time SKIMS worked with an outside creative agency.

It’s no secret that Kim Kardashian is a perfectionist. Naturally, her brand SKIMS is obsessed with making the perfect products. SKIMS spends hours studying every inch, curve, line, shade and shape which is why nothing fits like SKIMS fits.

We are pleased to introduce the SKIMS LAB. An origin story on acid that demonstrates the hyper-experimental inception of SKIMS products. The SKIMS Lab is a secret lab in outer-space staffed entirely by Kim and her Klones who work tirelessly to test each and every SKIMS product, so you don’t have to.

Director: Frank Lebon
Creatives: Ragen Fykes, Mariah Mercier, Victoria Trow
Design : David Chathas, Oskar Radon, Elena Hernandez, Macy Eisland,Sophie Van Der Merwe
Partner: Susan Hoffman
Role: Creative Director, CCO

Shot by: Millicent Hailes, Indiana

Upon winning the DoorDash pitch- our team went above and beyond by reinventing the way the brand could show up during the 2024 Super Bowl. Not only did our campaign generate gazillions of media impressions, it reimagined a big cultural moment in a way that has never been done before…Ultimately DoorDashing one lucky winner everything featured in every single ad.

Director: Mike Diva
Creative Directors: Christen Brestrup, Bertie Scrase
Creatives: Alex Maleski , Alex Nassour
Design Director: Stephanie Ward
Partner: Susan Hoffman, Felipe Ribeiro
Role: CCO

In true Netflix fashion, we didn’t want to put out just another typical reel of what’s to come in 2025.

Because what’s coming next on Netflix is entirely on another level. Some may say it’s giving so much, it’s giving “unhinged.”

With that in mind, our team set out to make something that felt equally entertaining of what’s to come. An over-the-top, easter egg filled, cinematic spectacle featuring and teasing up to 26+ titles.

Knives Out. Wednesday. Squid Game. Stranger Things. Emily in Paris. The list goes on! Spot the clues if you can.

And yes that woman is riding a horse backwards.
And yes! That is the real “Thing.”

Directors: The Megaforce
Group Creative Directors: Aaron Allen, Jarrod Higgins
Creatives: Juju Merten, Becky Brinkerhoff
Partner: Felipe Ribeiro
Role: CCO

German Engineering is well regarded. But at RIMOWA, it truly is on another level. It’s an art form in itself. There’s even a word in German to describe how masterful it is.

The engineers who craft the suitcases even likened their process to a symphony. This served as the foundation for the idea.

Backed by Daft Punk‘s legendary track “Around the World,” we paid tribute to the legacy of German engineering as viewers are taken across the globe to various locations where we deconstructed the classic cabin into individually crafted works of art.

Directed by: I AM HERE
Music: Daft Punk x Gürzenich Orchestra
Creative Directors: Sebastian Lyman, Justin Fly
Creatives: Marc Garreta, Omar Khairy, Lukas Rohde
Designer: Kevin Hipke
Role: ECD

“Who better than RIMOWA to rework a Daft Punk classic?” - High Snobiety

“Netflix just added a way for you to watch that carriage scene from Bridgerton over and over and over again — and share it with your friends — without breaking a sweat.

Moments is a new mobile feature that lets members save, rewatch and share their favorite scenes across Netflix titles.” - Variety

To promote this magical new feature, we created a film and out of home campaign that heroes the exact moment that made you want to share whats on Netflix with your friends.

The film plays homage to beloved shows like Stranger Things, Wednesday and Squid Games and features Giancarlo Esposito, Simone Biles and Cardi B.

Director: Ian Pons Jewell
Creative Directors: Aaron Allen, Jarrod Higgins
Creatives: Yahkeemah Moffitt, Ben Howard, Anna Broujean
Designers: Linh-Yen Hoang, Bruno Oppido, Netflix team
Partner: Felipe Ribeiro
Role: CCO

When it comes to the wage gap-feminist gestures are great and all, but the truth is..we’d rather get paid! So, naturally we came up with an idea that pays tribute to that..in the form of the second best kind of feminist gesture of them all…a song about money! Featuring lots of celebrities! Who are not underpaid anymore!

Director: Raine Allen-Miller
Creatives: Derek Szynal, Caitlin Alexander
Partner: Darcie Burrell
Role: Creative Director

“Brutally honest refrain for equal pay.”-AdAge

“A music video that inspires you to ask for a raise.”-Refinery 29

To launch Google Pixel in Germany this year, we crafted three imperfect love stories that revolve around one imperfect family. With a little help from Magic Eraser, Live Translate and Adaptive Battery- this is Your Life with Pixel.

Director: Stefanie Soho
Creative Directors: Henrik Edelbring, Anna Nowok
Creatives: Anna Broujean, Gregorio Marangon, Fabiot Von Falkenhayn, Julia Sumpf
Designers: Matheus Trevisan, Tikuna Adeishvili
Role: ECD

“Google Germany points it’s Pixel at real-life issues.” -Shots

Every time new love is found with Hinge, a Hingie goes to heaven.
Starring Patti Harrison as The Oracle.

Director: Bine Bach
Creative Directors: Darcie Burrell, Lawrence Melilli
Creatives: Maggie Paris, Ellen Miller Schneider
Designer: Dave Hagen
Illustrator: Tara Booth
Partner: Felipe Ribeiro
Role: CCO

Coeur Sur ice cream. Coeur Sur France. Coeur Sur this song by Vladimir Cauchemar x Lazy Flow. Coeur Sur Ryan Heffington and all of the talented people who made this wonderfully fun work on a hot sweaty day. To “put a heart on something” is an example of how Instagram has influenced French culture in the real world off-platform. To create more local awareness, we mashed the two worlds together and came up with this.

Director: CANADA
Creative: Pierre Jouffray
Partner: Darcie Burrell
Role: Creative Director

To celebrate the launch of the Coeur Sur Toi campaign- Instagram partnered with YARD to create an epic event for the French creative community. Over the course of a week- influencer led workshops, concerts and visual experiences inspired by the campaign’s aesthetic, unfolded in Paris.

When you give a Rimowa, you unlock a world of curiosity, creativity, ambition and passion. To pay tribute to that spirit, the team crafted a series of gift worthy short films for the holidays.

Animation & Direction: Michael Lester / Beginners
Illustration: Klaus Kremmerz
Creative Director: Justin Fly
Creatives: Molly Dyson, Greg Talbot
Designer: Molly Dyson, Christine Meyer
Role: ECD

We won the Trolli pitch with a simple declaration- A black bag of neon gummy worms named after trolls should act like one. To bring our vision to life, we collaborated with the master minds of “Don’t Hug Me I’m Scared” to help us bring our deliciously dark world to fruition.

Director: Becky & Joe
Creatives : Mary Dauterman, Chelsea Marshall, Chen Liang, Abby Christensen, Kyle Chin
Partner: Darcie Burrell
Role: Creative Director

“Insanity inducing.”-Shots

After pitching and winning the Levi’s Global account for W+K during the recession, we launched a provocative call-to-arms around the optimistic message of “Go Forth.” As a creative swat team, we worked collaboratively to build a brand world we wanted to live in.

At the time of its inception, Go Forth was considered a cultural phenomenon due to it’s unconventional approach that defied advertising while being launched during a pivotal moment in America.

When SNL parodied one of our films, all of the awards this campaign had received paled in comparison.

“Levi’s courts the young with hopeful call.” -NYT

Directors: Ralf Schmerberg, M. Blash, Cary Fukunaga Photographers: Ryan McGinley, Jeff Luker
Creatives: Julia Oh, Julia Blackburn, Mike Giepert, Rudy Adler, Azsa West
Role: Art Director, Copy Writer

Film for Levi's Go Forth directed by Carey Fukunaga.

Film for Levi's Go Forth Directed by M. Blash.

SNL even did a parody of our film, which we take as the highest form of flattery!

CBD overlords- Lord Jones create products so magical, they have garnered a cult like following with top celebrities. This campaign honors each product in the form of a surrealist ritual. Luxury on a higher level deserves to be worshipped.

Director: The Sacred Egg.
Creatives: Jordi Luna, Rebecca Russell
Partner: Darcie Burrell
Role: Creative Director

“W+K brings the lush luxury treatment to CDB brand Lord Jones’ first campaign.” - Ad Week

In Korea, your path is often laid out for you before you are even born. During one of the most important cultural moments of all- Nike wanted to challenge those expectations by unleashing a provocative message during the Olympics. A message that encourages young Koreans to create their own path.

With the help of super sexy, world famous rappers, Jay Park, Jessi and Woo Won-Jae- we crafted an original rap song and music video disguised as a rallying cry .

"Run It" features Korea's first openly gay, mixed race model, endless Olympians, a North Korean defector boxer, alongside genderless tattoo icon, Ember.

Director: We Are From LA
Photographer: Lucas Garrido
Creatives: Jason Scott, Jordi Luna
Role: Creative Director

“Awesome.”-High Snobiety

“Totally mesmerizing rap video.” -AdAge

One of the best parts of this campaign was finding out that our little song topped the music charts in South Korea.

Brand world and key visuals for Lord Jones CBD campaign “A Higher Order.”

Photography: Kate Woodman
Creatives: Jordi Luna, Rebecca Russell
Designer: Karen Koch, Danielle McCoy, Joan Comellas, Katie Beasley
Illustrator: Reshi Dev
Partner: Darcie Burrell
Role: Creative Director

Only Slightly Exaggerated returns to show off the fine people of Oregon, all of the otherworldly magic they contribute that makes the Oregon unique.

Director: Todd + Kylie
Animation: Sun Creature
Creatives: Nick Stokes, Ansel Wallenfang
Partner: Darcie Burrell
Role: Creative Director

GoPuff is a delivery app that that makes non-emergency stuff appear at emergency speed. Like this cheesecake majestically emerging from the bath for example.

Director: Andreas Nilsson
Creatives: Madeleine Trebenski, Jeff Dryer, Laura Wood
Partner: Darcie Burrell
Role: Creative Director

To demonstrate Sony’s masterful noise cancellation capabilities- we reimagine an artist’s inner world by way of synesthesia. No cats were harmed in the making of this film.

Director: David Wilson
Creative Director: Marco Lemcke
Creatives: Theresa Schmitz , Vanessa Schefke
Role: ECD

In this next iteration of “Thank you, Mom” we celebrate the most important lesson of them all -let’s be the people that we were raised to be.

Director: Miles Jay
Creatives: Nadia Ahmad, Derek Szynal
Partner: Darcie Burrell
Role: Creative Director

When Instagram Australia needed a rallying cry, we put our hearts together and came up with this. It’s not about likes, it’s about liking what you love.

Director: BRTHR
Creatives: Nadia Ahmad, Ryan Hartsfield
Partner: Darcie Burrell
Role: Creative Director

Stories about quests are kinda outdated. So this one’s about worms being decapitated!

Director: Sam Gainsborough
Creatives: Lloyd Winter, Jason Scott
Partner: Darcie Burrell
Role: Creative Director

“Madness.”- Shots

Introducing Happy Dance, a new CBD skincare line from Kristen Bell that aims to reduce the number of times you scream into a pillow each day!

Director: JJ Adler.
Creatives: Madeleine Trebenski, Matthew Carrol
Partner: Darcie Burrell
Role: Creative Director

“Kristen Bell visits her happier place.” - Muse by Clio

“Aid for pandemic fueled anxiety!”- AdAge

“Delightfully funny and relatable.”-Ad Week

This is a Happy Dance Holiday film disguised as a Meditation for Moms disguised as a piece of art. Directed by JJ Adler. Creative: Titania Tran, Jes Marquez.

Will Happy Dance CBD get me high? Watch this FAQ film Directed by Dax Shepherd and find out the answer!
Creative: Madeleine Trebenski, Matthew Carrol.

Movie marketing doesn’t have to feel movie marketing-y. Especially for an Oscar nominated film like Coraline. Everything we made was inspired by the hand made spirit and craft that went into making this wonderfully weird film. Coraline doubled it's expected gross in the box office upon it's release and achieved cult status. 

Creatives: Julia Blackburn, Julia Oh, Mike Giepert, Azsa West

Introducing Build-A-Dad by Trolli! An edible substitute to satisfy all of your fatherless needs!
For Father’s Day this year we took Worm Dad to the next level and created a new product to call your very own. To qualify, call 1-844-WORM-DAD and tell us why you deserve Build-A-Dad. Maybe Worm Dad will send you something. Maybe not. Just like a real father, you never know if he'll show up!

Director: Edie Lawrence
Creatives: Millicent Hailes, Ryan Hartsfield
Design Director: Katie McHugh
Partner: Darcie Burrell
Role: Creative Director

For whatever reason, a Trolli fan is more likely to have daddy issues than any other candy brand. So every Father’s Day, we honor our favorite children by providing a temporary cure on this triggering holiday… Worm Dad! Welcome to the family, Worm Children!

Director: Kieran McLister
Creatives: Madeleine Trebenski, Danielle Delph
Partner: Darcie Burrell
Role: Creative Director

This year, Worm Dad went the extra mile and showed up to sign the adoption papers. Now his children are legally his! With the click of a button, Trolli fans on social could make Worm Dad their actual dad.

When Shiseido asked us to help with the debut of their innovative skincare line Waso- we helped conjure and create a spellbinding brand world to help bring it to life.

Together we collaborated on package design and crafted an otherworldly, brand campaign to launch it globally.

In addition to the visual identity, we crafted an experimental film that pays tribute to the product's intersection of nature and science through art.

Props to the directors, plants, robots and levitating islands for their enduring patience in the making of this film.

Director: Dvein
Creatives : Sara Phillips, Rebecca Pottinger
Designer: Ayano Takase
Role: Creative Director

Photographer: Vivianne Sassen
Creatives: Sara Phillips, Rebecca Pottinger
Designer: Ayano Takase
Role: Creative Director

Behind the scenes with Viviane Sassen for Waso in Tenneriffe .
Directed by Julian Klincewicz.

According to the Lord, Sundays are a day of rest. So in collaboration with Pitch Fork, we created Sunday Bath Sessions, a visually immersive audio experience for your bath. To kick our first bath session off, we partnered with the chillest of them all- Flying Lotus.

Creatives: Rebecca Russell, Ragen Fykes
Partner: Darcie Burrell
Role: Creative Director

When Melo joined the New York Knicks- Jordan wanted to welcome him back to the city he came from with the most over the top shoe drop party in the world. 50 foot holograms, a stuntman, Nas and a helicopter did the trick.

Director: KLIP
Copywriter: Eric Steele
Role: Sr. Art Director

When the Nike Kobe X dropped, we transformed a historic slaughter house in Shanghai into an interactive Temple of Deadly Quickness. Inspired by the quizzes that the US Air Force uses to select candidates- we created an interactive ground that challenged players to 5 physical, mental and conceptual tests.

Creatives: Marula Vaz , Kevin Lunsong, Jimmy Cheung
Partner: Terence Leong
Role: Creative Director, Film Director

“Crazy Nike obstacle course takes you through the mind of Kobe Bryant. “ -Adage

“Nike’s campaign for the Kobe X in China is insane.”
-Sports Illustrated

A conversation between a father and son reveal the impact of what being raised with love and support look like.

Director: M. Blash
Creatives: Jordi Luna, Jason Scott
Partner: Darcie Burrell
Role: Creative Director

An ASMR inspired film to convey the sensorial qualities of Waso’s mega mythical Mochi face mask.

Director: Femke Huurdeman
Creatives: Ayano Takase, Victoria Trow
Role: Creative Director

A shoe from the future deserves to be launched in an equally futuristic way.

Director: Laurent Barthelemy
Creatives: Marula Vaz, Timothy Cheng
Partner: Terence Leong
Role: Creative Director

A Trolli worms dying wish is to die, no matter who’s mouth it is..

Director: Becky & Joe
Creatives: Abby Christensen, Danielle Delph
Partner: Darcie Burrell
Role: Creative Director

“Becky and Joe are back with more gooey gruesomeness for Trolli!” -It’s Nice That

Director: Becky & Joe
Creatives: Danielle Delph, Abby Christensen
Partner: Darcie Burrell
Role: Creative Director

The Nike Free Flyknit is a shoe like no other. To show off it's innovative design, we transformed a bilboard in Shanghai into an epic product demo.

Creatives: Jimmy Chen, Dino Xu
Partner: Terence Leong
Role: Creative Director

Tete Gulley was found murdered in a Portland park in 2019. Fed up with authorities lack of investigation- Tete’s mother, Kenya Robinson took it upon herself to get justice. A small group of us got word of her story and set out to help. Together, we brought a Mother’s Plea to life in the form of a heartfelt letter in Kenya’s hand. The letter was displayed on bilboards in prominent locations around town. Reward posters were placed on busy streets near the crime scene. Within a week we were able to help Kenya raise 150% of her goal for reward money. It was an honor to help and I couldn’t be more proud of our team and of Kenya for her bravery in putting her heart out there.

Creatives: Ragen Fykes, Taylor Roberts, Jason Scott
Role: Creative Director

To help launch Japanese fashion brand Beautiful People, we created original content, films, posters and products to debut at Paris Fashion Week alongside the new collection.

Director: Marc Oller
Creative / Designer: Ayano Takase
Partner: Charlie Gscwhend
Role: Creative Director

COVID-19 is putting the entire world to the test. Especially parents and caregivers who are having to play many roles at home. So P&G wanted to pay tribute to them as they continue to navigate this harrowing experience. Making a film during a pandemic is no easy task- so we invited the children to step in and lend a helping hand. This entire film was produced remotely and shot on cellphones from each child’s POV.

Director: M. Blash
DOP: The kids
Creatives: Naoki Ga and Dylan Lee
Partner: Darcie Burrell
Role: Creative Director

Trolli fans are different. They don’t just love the way the worms taste- they worship every moment with them before they chew them to bits. To relaunch the brand- we transformed Trolli’s social presence into an entertainment channel. It’s a place where the worms can go live out their deepest, darkest fantasies.

Creatives: The entire Trolli creative x design crew at w+k.
Design Director: Katie McHugh
Partner: Darcie Burrell
Role: Creative Director

In China, Kobe is worshipped like a God. The love his fans hold for him is so powerful, it has a tendency to hold them back from pushing sport forward. So upon his retirement- Kobe wanted to leverage this moment to ensure his legacy would continue with a little tough love.

Director: Biff Buttler
Creatives: Shaun Sundholm, Nick Finney
Role: Creative Director

“Nike debuts incredible Kobe Bryant commercial in China.” -Bleacher Report

For the 30th Anniversary of Air Jordan- we invited the legend himself, Michael Jordan to bestow some much needed words of wisdom to his fans in China - one of the largest markets and fan bases in the world.

In addition to the film, we created an empowering social activation that allowed everyday athletes to share their winning moment too. For the final act of the campaign- these portraits were then shared alongside basketball greats in an epic out of home take over.

Director: Brian Beletic
Creatives: Shaun Sundholm, Jimmy Chen
Role: Creative Director

“Stirring Ad for Jordan Brands 30th anniversary.” -AdAge

Waso created the mood ring of face masks. We created a film to celebrate all three of those feelings.

Director: Femke Huurdeman
Creatives: Victoria Trow, Ayano Takase
Role: Creative Director

This was the first thing I made as an art director before I knew how photoshop really worked. Shout out to Mira Kaddoura for not letting me fuck up my first shoot on Nike.

Photographer: Terry Richardson
Guru: Mira Kaddoura
Copywriter: Jess Vacek
Role: Art Director

In Japan, minohodoshirazu translates to “don’t know your place. “ It’s seen as a way to insult young people in particular who go against societal norms and expectations. Nike wanted to rally young people and stand out during the Olympics. Subverting this insult got their attention.

Director: Omri Cohen
Creatives: Takeshi Amata, Andrew Miller, Yohei Adachi
Partner: Hiroshi Kuyama
Role: Creative Director

Nerds can do anything they set their tiny little minds to. Like becoming a rope, or launching a phallic shaped rocket into outer space. Or better yet, getting to live on in design heaven in the form of a super empowering hypothetical propaganda campaign!! Thanks a lot, Nerds.

Design: Katie McHugh, Reshi Dev, Nick Humbel
Creatives: Pierre Jouffray, Derek Szynal, Serena Board, Brooke Barker
Partner: Darcie Burrell
Role: Creative Director